Yessir...it's that time again! I feel bad for MTV because BET pulled a straight up jack move on their “Hottest MC's in the Game” concept and created their own. This one is debating the hottest emcee's in the 21st century (the past decade). First thing's first...there must be some clarity on the criteria on which these emcee's were judged. The decision was based on a rapper’s: flow, lyrics, subject matter, cultural impact, dough, and as needed in the arsenal of a 21st Century rapper –digital skills (e.g., Twitter, Facebook, YouTube, their own website, etc.). BET's list is as follows:
# 10: Rick Ross
# 9: Jadakiss
#8: Young Jeezy
#7: Drake
#6. Ludacris
#5: TI
#4: 50 Cent
#3: Kanye West
#2: Lil Wayne
#1: Eminem
with Eve, The Game, Fabolous, Gucci Mane, Nelly as honorable mentions.
Personally, I think it's bs they left Jay and Nas off the list because they "came up in the 90's", but hey, these are their rules so I made my list based off of their criteria, not mine.
Personally, I think it's bs they left Jay and Nas off the list because they "came up in the 90's", but hey, these are their rules so I made my list based off of their criteria, not mine.
My list is:
10. Lupe Fiasco – I thought it was a crime to leave Lupe off of this list. Sure he's not a platinum selling artist, but where he lacks in sales, he makes up for it in: creativity, artistry, lyricism, skills, digital skills, subject matter and cultural impact. Again, he's not a platinum selling artist...but Lupe can go on tour whenever he likes because he has a cult following that will attend his concerts and buy his albums everytime he drops. He has a cult following that will protest outside of Atlantic Records, demanding they give his highly anticipated Lasers album a release date. Lupe said it best: he's not in the game to sell millions of records. He's only here to provide balance. For every Gucci Mane, you need a Lupe, and vica versa. That goes a long way, in my opinion. Also - there's not a better lyricist to come out since Lupe. He is the best bar for bar lyricist to come out since Eminem. Flow, subject matter, lyrics, technique. Name a better rapper? (besides the OG's: Jay, Nas, Em)........don't worry, I'll wait....
9. Young Jeezy – Ayyyyy! Jeezy showed us that less is more. When I first heard him, I never thought I'd ever include him on any top 10 list...he was a joke to me. But he has proven me wrong over time. Young Jizzle may lack lyrical complexity, but he proves you don't need wordplay as long as you have a little depth and substance. Think DMX in his prime. Jeezy has a knack for being motivational in his music. He makes you wanna get up and grind by painting a vivid picture, showing you the ups and downs in his story. Impact on the game? Lemme ask you this...you know what a “Young Jeezy beat” sounds like, right? You know when someone is using that “Jeezy flow” right? Most importantly, you know where rappers got their adlibs from, right? 'Nuff said.
8. Fabolous – How do you leave Loso off this list? He's been in the game since 99, cranking out hit after hit. "Can't Deny It", "Holla Back Youngin", "Trade It All", "Can't Let You Go", "Into You", "Breathe", "Baby", "Diamonds", "Make Me Better"...I can keep going. Sure his first solid album came just last year with Loso's Way, but one thing's for sure – he's always been a dope emcee. Fab has had bars for days, but his problem was his delivery – at least until recently. He's probably the best punchline rapper in the game right now. In addition to his skills on the mic, Loso is killin the game via twitter. He's learned how to keep people interested and has gotten reactions out of everyone from Usher to 50 Cent. How's that for digital skills?
7. Ludacris – LUDA! There's no way you can mention this past decade without mentioning Ludacris. If we were only critiquing a rapper's flow, he'd be in the top 3 easily. Luda's always been a beast lyrically – his only weakness is putting together cohesive albums. It's impossible for him. I think Theater of the Mind is probably his most solid effort, but even that had its hiccups. Aside from that, he definitely had a huge impact on the game and the sales to go with it.
6. TI – I have this argument with people all the time. Why isn't TI ever listed in anyone's top 5? He....1.) has a catalog of hit records longer than every artist but Jay-Z, Nas, and Em. 2.) He's sold millions of albums. 3.) To say he's not a dope lyricist is a crying shame, especially after he murked Jay, Ye and Wayne on “Swagger Like Us” and finally 4.) He gave birth to many of our “trap-star” rappers that are popular today. So why? Why won't TI ever be in anyone's top 5? I think we all laughed when he claimed to be The King of the South on his debut I'm Serious. 5 albums later, I guess he had the last laugh. Aside from his poor decision-making abilities, TI has consistently cranked out hit after hit, while not compromising his skills as a lyricist.
5. Nelly – Yep. Nelly's #5, dammit. Why? If we're going by BET's criteria, Nelly is the obvious pick. I remember Nelly at the height of his popularity. Country Grammar – 10 million and some change. Nellyville – 6 million and some change. Even Jay-Z shouted him out saying “...the only rappers moving units is Em, Pimp Juice and us...”. While he gets minimal points on lyrics, he gets major points on flow. His melodic sing-song flow set the standard on how to deliver your lyrics for a hit single. As far as influence goes, he made a good point himself - who sang on record before Nelly? Which rapper incorporated melodic bridges in their songs before Nelly? He may not be your favorite lyricist, but he taught rappers how to re-structure their hit singles. His impact on hip-hop was so strong, he actually made you wonder who really won the battle between him and KRS-One? I'm not saying he did, but his career certainly wasn't damaged by it. Oh yeah, and he put St. Louis on the map. The only place he lacks is digital skills, and I'll say that's probably because he came up before social media took over.
4. 50 Cent – I had a hard time putting 50 at #4, but after thinking about it and BET's criteria: 1. He's still relevant. 2. He has lots and lots of dough. 3. He had a huge impact on the game with his Get Rich or Die Tryin and Massacre albums 4. He's the only rapper with a successful website (thisis50.com). Artistically, he's been a hit or miss with me lately, but one thing's for certain: 50 is probably the most respected (and feared) rapper in the game. Nobody wants it with him. We may even like his interviews more than his music because he's so unpredictable. You never know what he's gonna say about who...and that makes him exciting. Let's not forget, it was 50 that started the whole mixtape-game. He showed us how to build your buzz off of them, which is a formula that's still being used today.
3. Lil Wayne – I admit, I didn't know just how big of rapper Lil Wayne was until I saw his Rebirth album sell almost 800,000 (in this downloading era) without a smash single and a huge mistake by Amazon.com, leaking it six weeks before its actual release date. Even in prison, we feel Wayne's presence. He is the face of the new generation. He's always had the flow, but his lyrics finally caught up when he dropped The Carter in 2004. His work ethic made rappers step their game up, otherwise they'd get left in his dust. There was a point when Wayne was featured on EVERYTHING, in addition to mixtapes circulating throughout the underground market. Only Pac had a stronger work ethic – and it paid off by the time The Carter III sold 1 million its first week. As far as impact goes, there's no denying that Wayne has a tight grip on the game right now. He's introduced the world to Drake and Nicki Minaj and has no plans of stopping, even from prison.
2. Kanye West – Everyone has their opinion on Kanye West: you either love him or hate him. Outside of his many controversial statements and actions, Mr. West deserves the #2 slot for many reasons, but mostly because he is the most consistent across the board in terms of sales and artistry. By this point, you know if you buy a Kanye West album, you know you're going to get nothing less than high-quality music that is timeless. He is one of the few rappers who can say they have (arguably) 3 classic albums under their belt. Even his 4th album 808's and Heartbreaks set a new musical trend by fusing hip-hop and pop. And although he didn't start out as the best technical rapper, his skills have heavily improved since his 2003 debut. Outside of his artistry and sales, Ye's impact on the game was very evident since he stepped on the scene. In an era dominated by gangstas and thugs, Ye made it cool to be preppy and revived socially conscious lyrics. In addition to resurrecting the careers of fellow Chi-Town rappers Common and Twista, he also introduced the mainstream to underground rappers like Mos Def and Talib Kweli.
1. Eminem – Make no mistake, if Em were black he wouldn't have sold half the amount of records he sold – even he admits that. But outside of him being the top-selling artist (not just rapper) this past decade - you cannot deny the man's skills as a lyricist. He's not dope for a white guy – he's dope for any guy. Flow? Flawless. Lyrics? Always pushing the envelope. Battles? His track record speaks for itself. And while you may not be able to relate to all of his subject matter, you can relate to his overall story and struggle. You feel where he came from. The amazing thing about Eminem is that his influence and impact stretch beyond hip-hop. This man is the poster child for an entire generation of adolescent teens who observe the many hypocrisies of our society, but have no voice or platform to speak on it. In short - he is every conservative parent's worst nightmare. He has the skills to please any underground hip-hop head, but also has the commercial appeal to sell millions of records.
Honorable Mentions: Drake, Rick Ross, Jadakiss, Joe Budden
Thoughts? Speak on it!
Thoughts? Speak on it!
Feel free to leave your thoughts here!
ReplyDeleteBased on their rules, this is a a pretty good list. (I wouldn't DREAM if talking about the 00's and omitting LITTLE BROTHER!)
ReplyDeleteI would just rearrange it a little, placing Kanye at #1 and 50 at #2.
I think Kanye changed the way Hip-Hop sounds with his production. I wont think anyone else in the 00's changed Hip-Hip the way he did.
And 50 at #2 just becuase he was undeniably thee biggest star in that decade. Much bigger than Wayne
Wow Ronnie..I think I hate your list more than BET's.
ReplyDelete@Anonymous - what would your list be?
ReplyDelete10 Fab
ReplyDelete9 Ross
8 Jeezy
7 Drake
6 Em-just because of sales but he is wack
5 Lupe-Becuase of striaght content...the nigga is nice...Go To Sleep is crazy
4 50
3 Wayne
2 Kanye
1 Jay-their rule cant apply to Jay because he has been the hottest since the Blueprint
damn I forgot TI he is 6...you can take Em off
ReplyDeleteLol idk who this anonymous is, but you sir/madam need to learn a thing or two about Em.
ReplyDeleteOMG.. someone called you Ronnie.. that WASN'T your sister :) lol.. that's what's up. I agree though I hate Em as #1 . Kanye yes, Em needs to be pushed back... maybe:
ReplyDelete10 Lupe
9 Ricky Ross
8 Jeezy
7 Em
6 Drake
5 Luda
4 T.I.
3 50 Cent
2 Wayne
1 Kanye
General...Em is ok...but nothing special...I am telling you if he was black he wouldnt be on the list at all...
ReplyDeleteAffry your list is ok but Em needs to go. What does he talk about for real though...I do not care about his rich people issues...I use to like some of his stuff but every time with him is a disappointment...I have had his album since before it came out and never had the urge to listen...He is a talented wordsmith but never really cohesive enough for me...I think it is likw wow look at the white guy rapping that has hip-hop heads like wow and middle america loves him but I have been over him for a while now.
ReplyDeleteI totally disagree...Em would still make the list if he were black...he'd be like Lupe. A dope ass lyricist with different content and no sales.
ReplyDeleteDon't get it twisted, I was going by BET's rules, not mine. If I was in charge of the criteria - Nas, Jay, Common, Andre 3000 and DMX would be on that list - easily. But we're going by BET's standards. I think it's bs, but it is what it is. So lemme ask ya'll this...
1. who's lyrically better, Em or Ye?
2. what makes Em wack? His songs? Or his skill level? Or both?
3. how does Drake make the list for the past decade when he's only contributed to 1 year lol?
I pretty much agree with this list except for Fabulous and Lupe. I would replace them with The Game and Joe Buddens.
ReplyDeleteThe Game
flow: Dude can just about co op any rappers flow and add enough to it to make it his own
lyrics: Dude is a beast off the top of the head and written. The songs where he does 100 plus bars are often really good and he makes records that have quotables
subject matter: On his albums you find him diversifying his subject matter somewhat. It's enough for me to vote for him
cultural impact: Outside of Suge Knight he's the music industry's most famous Blood. A lot of rappers (Lil Wayne) started repping Blood after him. Plus when dude speaks no matter how crazy it is people listen
dough: We know he has dough cuz his accountants monthly for him got leaked not to long ago
21st Century rapper –digital skills: Had his own site way before Rappers were doing it.
Joe Buddens: I won't break down Joey like I did the Game because I think its really self explanatory as far as the categories. What I will add though is that he was one of the 1st rappers to go from major and make the independent thing work. Dude also freak the internet with his ex girl and made her a star.
@Tah - I went back and forth with Joey...I think I picked Fab because he had more hit records and stayed relevant longer - but I do agree, he utilized the internet before most folks and his level as a lyricist needs no explanation.
ReplyDeleteI can see The Game argument, I think he makes good songs, I just can't get into him as a rapper. I don't feel him.
But yeah...overall I don't agree with BET's criteria because it's too inconsistent...but I tried to keep it by their standards.
you're list is way more accurate in my opinion than BET's list....kinda wish Jay was on there, simply because he still seems to be all over the place wherever you look, Nike made a shoe-line after him and he banked $63 million last year alone...also, curious if you think Pharell could be included as well>>>he is the adhesive(helps provide the balance) between the mainstream and the Lupe's...he's constantly making tracks for all types of artists, plus his own...though, not sure if he is a lyrical powerhouse since he doesn't flow all the time>>>>either way, I dig your list a lot and it is spot-on :)-Adam M. S. Feldman-
ReplyDelete(Your) spelling, lol (Adam M. S. Feldman-
ReplyDeleteI kinda agree with Anonymous, aka my husband. I do not think Em would have the same relevance if he were black. What makes Em popular is that his issues (poor or not) are white issues. Black influences/issues are a little different. Which is why I don’t think it is even near a fair comparison to say that he would be like Lupe. Although both are influenced by poverty, completely different experiences. Completely different topics/lyrics.
ReplyDeleteLike listen to “Renegade” Jay-Z feat Em. In my opinion it really defines the differences between Em and traditional hip-hop artist.
Jay-Z opens up the song with his influences , the ghetto. Hustling, no father mom wasn’t around, So poor that going back isn’t an option. People dying, lives lost.
Em : defines himself, and his stance on experimenting with controlled substances. (something that black folk don’t really have to do… weed is acceptable, crack is not, there is nothing to prove/get people to understand in our community).
I feel like most of Em’s songs are like that. Although it is refreshing that most of his music is from his soul… the grit, rawness of hip-hop music is from the streets… something that Em really can’t seem to talk about. Or politics… something else that Em does not do well.
Actually, when Nas said “Eminem murdered you on your own shit” I didn’t think that was fair. Em wasn’t even talking about the same subject as Jay-Z… it’s kinda like a debate between the republicans and democrats. Democrats “Let’s Talk about Health Care Reform” the Republicans response : “Why are you a Muslim” .
Lol you really can’t compare.
Oh geeze, here comes the hate...
Affry well said.
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteJermaine said something else very profound last night. Only in Hip-hop music are we using such critera as groopies "aka twitter and facebook fans" and albums sold...clothing sales and basketball teams.
ReplyDeleteNo one is defining if Coldplay is a great band, based on their album sales... similarly no one is defining John Mayer's status based on if he owns a basketball team, or a clothing line. He is a musician. What the hell is going on in hip-hop?
Ok...again I'll say this: I think BET's criteria is bullshit. I really do. Ronvé's criteria isn't the same as BET's. I agree that "facebook fans" and "twitter hits" are stupid.
ReplyDeleteNow...we cannot miss the point of the debate. We're saying, based off of BET's (not your own personal) criteria, who's #1? Don't let your personal feelings of someone get in the way of the facts.
I agree that Em's subject is different because he is white...but if that's the case, why can't Paul Wall do the same numbers? Why can't Asher Roth? Asher Roth made the whitest album you can think of. Affry - you're big on what rappers talk about. Content. But when Nas said "Em murdered you on your own shit" he wasn't speaking on their subject matter...he was speaking on delivery. How he said it. Em could've been talking about Burger King's fries, but the way he spit it was flawless. Wordplay, crazy breath control. Jay's verse is actually dope because he weaved in a lot of serious wordplay...but Em's delivery was way better. Nas was speaking simply off of lyrical-technique, not subject matter.
We all know Em wouldn't have sold as much if he weren't white. We know that. That doesn't mean he wouldn't be relevant. Regardless of what he talks about, you cannot deny that Eminem can rap. Dude has skills. He can put words together cleverly. Better than most. When I say Em would be like a Lupe I mean because Lupe speaks on a lot of non-black subjects as well. In addition to poverty, he speaks on war, skateboarding...and raps over rock beats. Outside of subject matter, Eminem is still a great rapper, black or white.
But honestly, Em's only #1 because Jay isn't on the list. Everyone knows Jay is the best overall rapper this past decade. But again, we're just going off of BET's criteria, not our own.
This comment has been removed by the author.
ReplyDeleteNow, if you were to ask me, the reason why Paul Wall isn't moving numbers, is the same reason why Slim Thug nor Camillionaire are moving numbers. Hip-Hop hasn't related to Texas hip hop yet... as much as we try. But go to Texas... they LOVE Paul Wall and they Love Slim Thug. Now Asher Roth is a different story. He is a gimmick. Like in the movie Brown Sugar.. the Dalmatians. Someone they THOUGHT would sell, but lets be real; no one likes a gimmick.
ReplyDeleteAnd on that note...
Based on BET's criteria... why wasn't JaRule on the list? He was HUGE in the early part of 2000 .... Or how about FloRida? He has three albums.. has singles that went 9x platinum. I'm just saying...
Ja Rule (along with DMX, Nas, Common and Jay) came out prior to 1999...BET said they had to have come out in 1999 or after. I think that's stupid, but hey it's their rules. FloRida has the sales and is actually a dope rapper, but has not influenced the culture any. He's just living off of it. FloRida hasn't set any trends. That's the difference between him and say, Nelly (or Ja Rule for that matter). Nelly gave birth to a new style. Sure it's overused now in 2010, but in 2000, it was new. Without Nelly, you'd have no FloRida.
ReplyDeleteI totally disagree about Asher Roth being a gimmick. The dude can spit, and he did not make a point to throw his skin color in your face. Listen to his album. If you wanna talk about different subject matter, he's your guy. He talks about the strangest shit lol. But he's not a gimmick at all. He actually has a strong fanbase and is making a name for himself for his live show.
Paul Wall can't rap. He can't. His voice sounds good over a record, but he has no skill. He has a good cadence...he rides the beat very well. But he can't put words together. In fact, he says "candy paint" in every verse. He raps about cars, hoes and the hood. He's that cool white guy that has all black friends. But c'mon...he's not creative and he can't rap.
I'm not arguing if Em would sell if he were black because we both know that answer. I'm saying Em would still be relevant because regardless of what you do, it still comes down to skill and creativity. You still have to be creative to write a song to your daughter telling her (in baby talk) how you're gonna kill your wife. You have to be creative to write a song like "Stan". You have to have great wordplay and breath control to spit a verse like "Renegade". You have to have enough passion inside you to make a song like "K.I.M." believable. I can keep going.
Em talks about poverty, infidelity, use (or misuse) of drugs, parenting, politics and the 1st amendment - those are all universal subject matters, black or white.
You can say Em's numbers are because of his color all you want, but don't deny this man's talent.
Ronve' lets be real. How many black people are buying Em, really?!?!? If we could relate, we would relate. that simple. The fact remains that Em's base is primarily white. Which tells you who is mostly relating to his music. And although he talks about universal subjects, the outcome/effect is different based on race (he is a prime example of that). I never denied the mans talent... I denied his relevance to black people.
ReplyDeleteThis is seriously the most interesting and accurate hip-hop blog I've come across. I really dig everyone's opinions on here...in fact, all of the opinions are of such credibility, each contributor could be a writer in some major publications. I want to read a blog that makes me question what I may already believe, not just re-affirm my own views and this blog is a great example of that. Thanks Ronve'...-Adam M. S. Feldman-
ReplyDeletePreciate cha Adam!
ReplyDeleteI have been trying to put this in words. But my issue is not only with the list but also with BET's wack criteria. This maybe the only type of music where we judge a musicians success based groupies, album sales which now really mean if an artists has crossed over, and whatever other nonsense they gave. I cannot tell you how many albums Earth, Wind, and Fire sold. I dont really care in all honesty, I love the music. I think musicians should be judged by the music they make is all but what do I know.
ReplyDeleteI think that BET with ANY LIST they present to the public is on some unresearched, str8-up biased shit...much like how they choose who wins the BET awards! REAL TALK! I agree with majority of the list, but I have a few issues with the positioning of that list...AND a couple of the honorable mentioned.
ReplyDeleteWOW! I am not happy that Rick Ross made the list and Fab DIDN'T! In my opinion, Rick should've been past the "honorable mentioned".
My list:
1. Eminem
2. Kanye West
3. Lil' Wayne
4. 50 Cent
5. T.I.
6. Ludacris
7. Fabolous
8. Young Jeezy
9. Drake
10. Nelly
I may or may not get flack for the number 9 but Drake has ONLY been in the game for a minute. His instant rise and DOMINOES WIN on the industry is the ONLY reason he even MADE my list. And Nelly is last b/c he still remains relevant thru not only his music but his business!
I SALUTE what these artists' standing is based on, but I STILL BELIEVE Jay-Z is the overall achiever of this list. He don't need a list that proves that either!
Tht's my opinion. Good day, Ve!
Okay I have a new appreciation for Asher Roth. It sucks, because the only thing I knew about him was that damn "I Love College" song. And, although he tried to justify that garbage. That song sucked. I just heard a song with him and Kid Cudi that was cool. I can dig it.
ReplyDelete